HoW College

‘FIND YOUR HoW’

The Brief
New brand campaign to market and showcase HoW College.

The Solution

The new campaign is a play on words of the college name ‘FIND YOUR HoW’.

There’s no one way or right way to interpret what finding your how is. Its personal to the individual student. However, it can be to challenge students to think what makes them unique and to encourage students to discover new interests. To make students be proud of who they’re and showcasing their strengths and skills. Not limiting students and being open to all possibilities. All achievements are applauded and we as a college want to celebrate all of our students accomplishments together.

The design achieves this by being playful, adaptable and using different colour schemes to show individuality to inspire students to reflect on themselves.